About us
Digital soil data, for everyone, everywhere
Downforce exists to make soil health measurable so it can become the foundation of resilient food systems, thriving landscapes, profitable farms, and a stable climate.
We use our patented scientific methodology to measure soil organic carbon at scale, and our product provides insights to everyone that needs to manage risk, prove progress and take action.
About us
Digital soil data, for everyone, everywhere
Downforce exists to make soil health measurable so it can become the foundation of resilient food systems, thriving landscapes, profitable farms, and a stable climate.
We use our patented scientific methodology to measure soil organic carbon at scale, and our product provides insights to everyone that needs to manage risk, prove progress and take action.
About us
Digital soil data, for everyone, everywhere
Downforce exists to make soil health measurable so it can become the foundation of resilient food systems, thriving landscapes, profitable farms, and a stable climate.
We use our patented scientific methodology to measure soil organic carbon at scale, and our product provides insights to everyone that needs to manage risk, prove progress and take action.
Founding story
The greatest opportunity for resilience
In 2021, Professor Jacqueline McGlade founded Downforce to measure soil at the scale the crisis demands – continent, country and region. As former Chief Scientist of UNEP, she knew accurate, affordable measurement could change what businesses, food systems and the climate are capable of.
Founding story
The greatest opportunity for resilience
In 2021, Professor Jacqueline McGlade founded Downforce to measure soil at the scale the crisis demands – continent, country and region. As former Chief Scientist of UNEP, she knew accurate, affordable measurement could change what businesses, food systems and the climate are capable of.
Founding story
The greatest opportunity for resilience
In 2021, Professor Jacqueline McGlade founded Downforce to measure soil at the scale the crisis demands – continent, country and region. As former Chief Scientist of UNEP, she knew accurate, affordable measurement could change what businesses, food systems and the climate are capable of.
Our perspective
Soil carbon could be one of the most powerful metrics we have – not just to understand and value the land, but to measure the wealth of nations.
Professor Jacqueline McGlade
Founder & Chief Science Officer, Downforce
Our perspective
Soil carbon could be one of the most powerful metrics we have – not just to understand and value the land, but to measure the wealth of nations.
Professor Jacqueline McGlade
Founder & Chief Science Officer, Downforce
Our perspective
Soil carbon could be one of the most powerful metrics we have – not just to understand and value the land, but to measure the wealth of nations.
Professor Jacqueline McGlade
Founder & Chief Science Officer, Downforce
The opportunity
Start with soil
The opportunity
Start with soil
The opportunity
Start with soil
1
Commitments are already made
260+ food and land companies have set forest, land or agriculture science-based targets – and need to measure them (SBTi).
1
Commitments are already made
260+ food and land companies have set forest, land or agriculture science-based targets – and need to measure them (SBTi).
1
Commitments are already made
260+ food and land companies have set forest, land or agriculture science-based targets – and need to measure them (SBTi).
2
Trillions in value depend on it
Agriculture and food are among the three industries most dependent on nature, generating $3.9 trillion of value a year (WEF).
2
Trillions in value depend on it
Agriculture and food are among the three industries most dependent on nature, generating $3.9 trillion of value a year (WEF).
2
Trillions in value depend on it
Agriculture and food are among the three industries most dependent on nature, generating $3.9 trillion of value a year (WEF).
3
Industries cease to exist without it
More than half the world's economy, $58 trillion, depends on nature (PwC).
3
Industries cease to exist without it
More than half the world's economy, $58 trillion, depends on nature (PwC).
3
Industries cease to exist without it
More than half the world's economy, $58 trillion, depends on nature (PwC).
4
Nearly all our food begins here
More than 95% of our food grows in soil (FAO).
4
Nearly all our food begins here
More than 95% of our food grows in soil (FAO).
4
Nearly all our food begins here
More than 95% of our food grows in soil (FAO).
5
A stable climate depends on it
Soil stores more carbon than the atmosphere and all plant life combined – 1% increase in the top metre would outweigh a year of global fossil fuel emissions (IUCN).
5
A stable climate depends on it
Soil stores more carbon than the atmosphere and all plant life combined – 1% increase in the top metre would outweigh a year of global fossil fuel emissions (IUCN).
5
A stable climate depends on it
Soil stores more carbon than the atmosphere and all plant life combined – 1% increase in the top metre would outweigh a year of global fossil fuel emissions (IUCN).
Our impact
Trusted by global leaders in food, fibre, and finance
More than 140 customers in 23 countries use Downforce to measure over 3,000 landholdings across 3 million hectares. This totals more than 502 million tonnes of CO₂e measured to date.
Our impact
Trusted by global leaders in food, fibre, and finance
More than 140 customers in 23 countries use Downforce to measure over 3,000 landholdings across 3 million hectares. This totals more than 502 million tonnes of CO₂e measured to date.
Our impact
Trusted by global leaders in food, fibre, and finance
More than 140 customers in 23 countries use Downforce to measure over 3,000 landholdings across 3 million hectares. This totals more than 502 million tonnes of CO₂e measured to date.
Customer perspective
We have ambitions to map soil organic carbon across our whole loan book as quickly as practically possible – and in our view, Downforce is the only solution that can deliver on that.
Matt Ryan
Chief Commercial Officer, Oxbury Bank
Customer perspective
We have ambitions to map soil organic carbon across our whole loan book as quickly as practically possible – and in our view, Downforce is the only solution that can deliver on that.
Matt Ryan
Chief Commercial Officer, Oxbury Bank
Customer perspective
We have ambitions to map soil organic carbon across our whole loan book as quickly as practically possible – and in our view, Downforce is the only solution that can deliver on that.
Matt Ryan
Chief Commercial Officer, Oxbury Bank
The team
Meet our leaders
The team
Meet our leaders
The team
Meet our leaders
Jacqueline McGlade
Chief Science Officer
Jacqueline McGlade
Chief Science Officer
Jacqueline McGlade
Chief Science Officer
Peter Moss
Chief Executive Officer
Peter Moss
Chief Executive Officer
Peter Moss
Chief Executive Officer
Aeham Abushwashi
Chief Technology Officer
Aeham Abushwashi
Chief Technology Officer
Aeham Abushwashi
Chief Technology Officer
Geoffrey Horrell
Chief Product Officer
Geoffrey Horrell
Chief Product Officer
Geoffrey Horrell
Chief Product Officer
Our investors
